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Behavioural Change Support Services for Water Conservation

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As part of the NAIADES water consumption awareness and behavioral change support hub, the Information Management Unit (IMU) of ICCS is implementing a bundle of innovative services that enhance public awareness on water consumption and usage savings, promote user engagement and enhance user participation in water conservation activities.

NAIADES services include awareness services that present detailed information about water consumption and behavioural change support services that leverage the power of behavioural change support and persuasive strategies and features such as social proof, tailoring, self-monitoring, goal setting/commitment and rewards. The goal is to change the attitude and practices towards water conservation by enhancing public awareness on water consumption and usage savings, promoting user engagement and enhancing user participation in water conservation activities.

NAIADES awareness services and behavioural change support services include the following services:

  1. Water consumption awareness dashboard for public employees (NAIADES watering app)
  2. Awareness dashboard for water management companies and public officials (NAIADES City Dashboard)
  3. Water consumers awareness dashboard (School dashboard)

The following figure presents the NAIADES conceptual framework for water consumption awareness and behavioural change support.

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